Case Study: CBC Federal Credit Union drives member growth with 454 Creative

CBC Federal Credit Union grows loan funding from 6 to 52 with 454 Creative

CBC Federal Credit Union faced the challenge of scattered marketing efforts, an underperforming website with low engagement, and no process to track leads or connect marketing activities to member growth. They partnered with 454 Creative, which began the engagement by implementing its Lean Marketing Framework to refine the credit union's strategy and audit its digital presence.

454 Creative designed and launched a new, mobile-friendly website optimized for lead capture and search, implemented targeted Google Ads campaigns for loans, and introduced marketing automation by integrating HubSpot CRM. The results were significant: pageviews per session increased from 1.64 to 6.04, a Google Ads campaign led to 52 funded loans (up from 6), and the credit union achieved a 680% return on ad spend. Most importantly, 454 Creative provided the infrastructure for CBC FCU to achieve member growth during an industry-wide period of decline.

CBC Federal Credit Union