Case Study: CBC Federal Credit Union achieves 680% ROAS with 454 Creative's PPC Campaign

CBC Federal Credit Union drives 680% ROAS with 454 Creative

CBC Federal Credit Union partnered with 454 Creative to run a digital campaign promoting their Jumbo Real Estate Loans. The credit union's challenge was to increase the number of these specific loans funded and become a more prominent option for people looking to refinance their homes.

454 Creative implemented a Google Keywords pay-per-click campaign, using insights from their Lean Marketing Framework to optimize ads and target the right audience. The solution delivered 89,900 impressions and 57 loan applications, resulting in 52 loans funded directly from the campaign. This effort yielded a 680% return on advertising spend for CBC Federal Credit Union.

CBC Federal Credit Union