Case Study: Uni-ball boosts UK launch sales with 438 Marketing

UNI-BALL boosts UK launch sales to 10% of total volume in 12 months with 438 Marketing

The customer, Uni-ball, faced the challenge of launching a new thermal sensitive ink product in a highly competitive market and creating an emotional connection for what is often seen as a commodity item. They partnered with the vendor 438 Marketing for a creative campaign.

438 Marketing developed a multi-channel campaign that included a TV commercial featuring an animated monkey to charm audiences. The solution successfully launched Uni-ball's new product, resulting in it becoming the brand's most successful UK launch. The campaign achieved a remarkable sales volume equating to 10% of Uni-ball's total UK volume across all products within the first year and secured listings in all major retailers.

UNI-BALL