Case Study: Skynet cuts through with a flexible fragrance delivery campaign from 438 Marketing

Skynet delivers a blown-away fragrance campaign with 438 Marketing

The customer, Skynet, faced a challenge in marketing its Fragrance Delivery Service, as shipping perfumes and colognes is complicated and costly due to their classification as hazardous goods. The vendor, 438 Marketing, was tasked with developing a campaign to highlight Skynet's expertise in this specialized area and cut through these market complexities.

438 Marketing developed a highly flexible, multi-channel campaign featuring strong visual elements and playful headlines. The solution used recognizable fragrance bottle-shaped boxes in its key visuals and provided a detailed communication plan that Skynet’s in-house team could easily adapt. The vendor's creative concepts delighted the client, who reported being 'blown away' as the work exceeded their expectations.

Skynet