Case Study: PepsiCo boosts colleague connection and engagement with 438 Marketing’s Connections Week

PepsiCo boosts session attendees by 110.36% with 438 Marketing

The customer PepsiCo faced the challenge of uniting its 900 internal teams into a single, cohesive unit and celebrating its core value of bravery. To meet this challenge, they partnered with the vendor 438 Marketing for strategic consultancy and internal communications services.

438 Marketing created and implemented "Connections Week," a four-day virtual learning festival themed around building connections. The solution included event planning, multi-channel campaigns, and content designed to engage and inspire colleagues. This approach resulted in a highly successful outcome, with the vendor reporting a 110.36% increase in session attendees compared to events over the previous five years.

PepsiCo