Case Study: Ecolab achieves stronger Protein sales with 438 Marketing's internal communications campaign

Ecolab smashes 2025 targets with 438 Marketing

Ecolab, a major player in the Food & Beverage industry, faced a challenge in motivating its sales team to focus on and sell more effectively within its Protein sector. The agency 438 Marketing was engaged to develop an internal communications campaign to address this opportunity and help the sales team promote upcoming innovations.

438 Marketing created an internal "Hidden opportunities" campaign that used a bold, challenger approach with playful humor to engage and educate the sales force. The solution included teasers, interactive multimedia, and regional presentations. This effort by 438 Marketing successfully motivated the team, resulting in Ecolab smashing its 2025 targets and successfully scaling new innovations across the business.

Ecolab