Case Study: West Bloomfield Parks & Recreation improves website usability and engagement with 434 Marketing

West Bloomfield Parks & Recreation Commission boosts engagement with 434 Marketing as 183k visitors spend time on its new site

The West Bloomfield Parks & Recreation Commission was frustrated with an outdated and difficult-to-use website for both staff and community members. They partnered with 434 Marketing, which provided a custom website solution to address these user experience challenges.

434 Marketing designed and developed a modern, WordPress-based website focused on improved navigation and content organization. Key features included an event calendar and activity listings. Following the 2023 launch, the new site achieved significant results, including over 183,000 visitors with an average engaged session length of over one minute and three conversion events per visit.

West Bloomfield Parks & Recreation Commission