Case Study: Roanoke Parks and Recreation boosts registrations and leads with 434 Marketing's award-winning website

Roanoke Parks and Recreation boosts activity registrations 30% with 434 Marketing

The City of Roanoke's Department of Parks and Recreation needed a user-friendly, accessible, and mobile-responsive website to drive activity registrations and lead conversions for its vast network of parks and facilities. They hired 434 Marketing to execute a custom website redesign to meet this challenge.

434 Marketing developed a custom, ADA-compliant WordPress website featuring a full event calendar, a searchable parks map, and parallax video sections. The solution delivered significant results for the vendor's client, including a 30% increase in program registrations and an average of 100 new leads per month within six months of launch. The project also earned a Gold Summit Award from the Public Relations Society of America.

Roanoke Parks and Recreation