Case Study: Piedmont Eye boosts website traffic and leads with 434 Marketing’s custom website and digital marketing strategy

Piedmont Eye boosts website leads to 11,500 with 434 Marketing

Piedmont Eye Center, a multi-specialty ophthalmology clinic in Central Virginia, faced challenges with its original website, which had a high bounce rate, was difficult to update, and lacked conversion elements. They partnered with 434 Marketing for a comprehensive website redesign and digital marketing strategy to address these issues.

434 Marketing developed a custom, mobile-friendly WordPress website designed to convert visitors into leads, supported by buyer persona research, an initial SEO setup, and a lead management platform. The results were significant, with the new site achieving a 300% increase in daily visitors, attracting nearly 400,000 unique users, and generating over 11,500 leads. A targeted campaign for LASIK services also resulted in 1 million impressions and 6,000 goal completions.

Piedmont Eye