Case Study: Humankind boosts website traffic and conversions with 434 Marketing

Humankind increases website sessions by 50% with 434 Marketing

HumanKind, a long-serving organization for children and families in Virginia, sought to increase awareness and drive conversions through a new website. They partnered with 434 Marketing for a custom website and content marketing strategy to address their challenge of improving inbound traffic.

434 Marketing developed a mobile-responsive, ADA-compliant WordPress website and executed an initial SEO strategy. This solution led to a 50% increase in both website sessions and unique visitors within a year. The efforts by 434 Marketing generated over 6,000 leads with a 3% conversion rate, including 1,454 conversions from various forms and signups.

Humankind