Case Study: Ravensburger achieves 113% revenue growth with 43 Clicks North

Ravensburger grows revenue 113% with 43 Clicks North

Ravensburger, a multinational toy brand, faced a challenge with its direct-to-consumer (DTC) paid media strategy across its UK, US, France, and Germany territories. With each territory operating independently, campaigns lacked a unified commercial focus, leading to wasted spend and missed opportunities. The company engaged 43 Clicks North to align its strategy around value and unlock its DTC potential.

43 Clicks North rebuilt Ravensburger's paid media structure around commercial value rather than platform activity. The solution involved segmenting Google Ads for better intent matching, restructuring lower-funnel spend around high-value products, and implementing a single, shared creative testing process across all territories. This approach delivered a 113% year-over-year revenue growth, a 289% increase in purchases, and an 89% rise in non-brand sales for the toy company.

Ravensburger