Case Study: Pagabo Group achieves 1,809% more organic leads with 43 Clicks North

Pagabo Group boosts organic leads 1,809% with 43 Clicks North

Pagabo Group, a provider of procurement and contract management software for the UK construction industry, faced a challenge with its three brands competing for the same online search terms. Despite channel reports indicating performance was fine, the company was experiencing leaks in its growth strategy due to inaccurate data tracking and a lack of a unified commercial strategy. They enlisted the digital marketing agency 43 Clicks North to diagnose the issues.

43 Clicks North implemented a comprehensive solution that included fixing tracking errors in Google Ads and GA4 and rebuilding the organic SEO strategy around converting keywords instead of search volume. They restructured the website, created new landing pages, and gave each brand a distinct focus to stop internal competition. The results were dramatic, with the vendor delivering a 1,809% year-over-year increase in organic leads, a 462% increase in organic conversion rate, and a 361% increase in PPC leads.

Pagabo Group