Case Study: eurochange boosts ROI and store visits with 43 Clicks North

Eurochange grows ROI 33% and store visits 218% with 43 Clicks North

Eurochange, a foreign exchange service with over 240 UK branches, faced the challenge of not knowing if its paid media efforts were driving valuable customer visits to its physical locations. They partnered with the vendor 43 Clicks North to accurately measure and attribute a commercial value to this footfall.

43 Clicks North solved this by first analyzing Eurochange's internal data to separate and value genuine walk-in visits. They then built a geo-located Google Ads campaign targeting high-intent users and optimized it for profit contribution rather than platform metrics. This strategy delivered a 33% improvement in ROI and a 218% increase in paid-media-driven store visits, proving that digital campaigns could successfully move people through their physical doors.

Eurochange