Case Study: Diabetes UK increases fundraising engagement with 42group copywriting

Diabetes UK raises millions each year with 42group

Diabetes UK, a leading national charity supporting those with diabetes and funding research for a cure, needed to raise millions of pounds annually. They turned to the vendor 42group for copywriting services to assist with their fundraising efforts.

Working with design agency Bluestep Solutions, 42group created a new fundraising package. They transformed the language from transactional to inspirational while maintaining the charity's unique personality. This new approach helped define Diabetes UK's fundraising strategy, ultimately increasing engagement and driving more donations.

Diabetes UK