Case Study: Leading Middle East Telecommunication Service Provider turns 2,000+ idle smartphones & tablets into promotional displays with 42Gears SureVideo and SureMDM

42Gears UEM helps Middle East Telecommunication Service Provider turn Mobile Devices into Promotional Tools

Leading Telecommunication Service Provider, a major Middle East operator with presence across 17 countries, needed to turn the smartphones and tablets displayed in its retail stores into looping promotional screens to save on advertising hardware costs and enable timely, seasonal content changes. The company sought a plug‑and‑play, cross‑platform solution to update content at scale and engaged 42Gears to provide SureVideo (digital signage) alongside SureMDM (on‑premise UEM).

42Gears deployed SureVideo integrated with SureMDM to remotely push video playlists, update content in bulk, and manage security policies from a single console; after a two‑month pilot the solution was rolled out to over 100 UAE stores on more than 2,000 Android and iOS devices. The implementation turned idle display devices into centralized advertising screens, enabled fast seasonal campaign updates, reduced marketing hardware spend, and simplified device administration for the Leading Telecommunication Service Provider.