Case Study: Printing United streamlines exhibitor support with 42Chat’s Ping ExhibitorBot

Specialty Graphic Imaging Association

The customer, Printing United, and their event production partner, Shepard, faced the challenge of efficiently coordinating with hundreds of exhibitors who had repetitive logistical questions for their large trade show. They needed a tool to provide instant, accurate answers to streamline the experience and free up staff to handle more complex, individualized needs. The vendor, 42Chat, provided a solution using their ExhibitorBot service.

42Chat implemented an AI-powered bot named Ping, which offered 24/7 real-time support to exhibitors via text and web chat for over two thousand hours. The solution provided an interactive checklist, event schedule, and a concierge service, delivering instant answers and keeping exhibitors organized. The service resulted in a seamless exhibitor experience, with 42Chat highlighting the high 98% open rate for text notifications as a key metric for ensuring effective communication.

Printing United

Cory Smith

Vice President of Strategic Services