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Case Study: Premier Lacrosse League achieves a 45% transaction clickthrough rate with 42Chat
A 42Chat Case Study
Premier Lacrosse League drives 45% transaction clickthrough rate with 42Chat
The Premier Lacrosse League (PLL), an emerging sports league with a tour-based model, faced the challenge of delivering a superior and memorable fan experience across 12 different major US markets while engaging fans before, during, and after games. They needed a cost-effective solution to facilitate this connection and drive ticket and merchandise sales. To meet this challenge, they partnered with 42Chat to implement a Curated AI SMS Chatbot.
42Chat implemented a solution named Slash, a multifaceted Curated AI SMS chatbot designed to assist fans. The chatbot, which could answer questions on 106 topics, was introduced via social media and text notifications. The results were highly successful, with Slash achieving a 94.8% correct response rate and a 45% transaction clickthrough rate on merchandise discount offers. 42Chat's solution provided 24/7 real-time support, successfully connected with fans, and helped drive sales and engagement for the PLL.
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