Case Study: Western Veterinary Conference improves attendee engagement with 42Chat ConferenceBot

Modernizing and Improving Attendee Engagement at a 90-year-old Conference

The Western Veterinary Conference (WVC) engaged 42Chat to address the challenge of improving attendee engagement and optimizing staff efficiency at their large, complex annual meeting. With growing attendance, their objectives were to enhance the attendee experience with instant, accurate support and to reduce the overall cost of communication for both the conference and year-round operations.

42Chat implemented a customized ConferenceBot named Rover, which answered questions on 81 topics. The solution achieved a 96.2% correct response rate, handling over 11,000 questions and providing 432 hours of real-time support. For WVC, this diverted thousands of inquiries from staff, significantly reducing communication costs and providing valuable data to improve future events.

Western Veterinary Conference

Tracy Covert

Director of Marketing & Technology