Case Study: Arizona State University Achieves 79% SMS Opt-In with 42Chat's GradBot

Arizona State University achieves 79% SMS opt-in with 42Chat

Arizona State University (ASU) needed to provide high-quality support for tens of thousands of graduates and guests during its annual spring commencement event without overburdening its support teams. To address this challenge, ASU partnered with vendor 42Chat to implement their GradBot service, named Tassel, to manage communications via SMS.

The 42Chat GradBot solution provided 24/7 instant support, answering questions on over 72 topics and exchanging 594,000 messages. This resulted in a 79% SMS opt-in rate from the graduating class and achieved a 99% correct response rate. The solution also drove significant engagement, doubling attendance for a young alumni event and increasing a vendor's web ordering sessions from 5,000 to over 19,000, creating a high-ROI SMS channel for the university.

Arizona State University (asu)