Case Study: Red Rooster boosts SEO with a Contentful and Next.js website merger by 42 Interactive

Red Rooster merges 2 websites with 42 Interactive

Craveable Brands, the franchisor behind Australian fast-food chain Red Rooster, faced a significant SEO challenge. Their brand site, built on WordPress, performed well in search engines, but their separate ordering site, built with React.js, was not SEO-friendly. They engaged 42 Interactive to merge the two sites into a single, search engine-recognized platform using Next.js and Contentful.

42 Interactive solved this by developing a unified website that leveraged Contentful for content and SEO management and Next.js for rendering. This approach provided a balance of performance and SEO friendliness, allowing for direct content edits that automatically updated the live site. The successful merger by 42 Interactive consolidated Red Rooster's online presence, making it more discoverable to customers across its 360 locations.

Red Rooster