Case Study: MMC Fencing & Railing achieves 5,553% user growth and 931% revenue growth with 417 Marketing's WooCommerce, SEO & Google Ads

MMC Fencing & Railing grows monthly users +5,553% with 417 Marketing

MMC Fencing & Railing, a nationwide distributor of aluminum railing products, was frustrated with its previous marketing provider due to poor communication and a website that was limiting its eCommerce growth. The business faced challenges including a suboptimal checkout experience, limited organic search visibility, and no paid advertising strategy, which were holding back its potential. Owner Kent Wellington contacted 417 Marketing for help.

417 Marketing rebuilt the website using WordPress and WooCommerce and implemented a comprehensive national SEO campaign and Google Ads management. This solution led to explosive growth, including a 5,553% increase in monthly users and a 931% increase in monthly eCommerce revenue. The success was so significant that it inspired the launch of a second business, Aluminum Handrail Direct, and 417 Marketing continues to manage a full-service digital partnership with MMC that has lasted over a decade.

MMC Fencing & Railing