Case Study: ISN reaches page 1 in a week with 417 Marketing's technical SEO and website redesign

ISN moves from position 64 to page 1 in one week with 417 Marketing

ISN, America's most popular home inspection software, faced significant challenges with its WordPress website, including an underperforming SEO strategy that placed its most crucial keyword on page 64 of Google, a poor user experience, and technical security gaps. They partnered with 417 Marketing for a comprehensive web design and technical SEO overhaul to address these issues.

417 Marketing implemented a solution focused on a full UX redesign, a technical SEO overhaul including Core Web Vitals optimization, and the setup of a robust Web Application Firewall. The results were immediate and dramatic; within one week of launch, ISN's most important keyword jumped from position 64 to 15 on Google. The vendor also significantly increased the number of keywords ranking in the top 100 and established an ongoing maintenance partnership to ensure continued security and performance.

ISN