Case Study: Uber boosts brand engagement at Brisfest with 40/40 Creative’s immersive HeART of the City campaign

Uber boosts Brisfest reach with 40/40 Creative’s 22-day HeART of the City campaign

The customer Uber faced the challenge of driving large-scale positive brand impressions and demonstrating their impact as the official ride partner of Brisfest. The vendor 40/40 Creative was tasked with creating an experiential brand campaign to increase reach and engagement among festival attendees.

The solution implemented by 40/40 Creative was the "HeART of the City" campaign, a 6-minute interactive vibrant light show installation featuring art by Sofles. This experiential solution combined street art, 3D mapping, and motion design for an immersive visual storytelling experience. The installation ran for 22 days with three daily screenings, successfully becoming a standout experience at the festival and a celebration of the local community.

Uber