Case Study: SASKI elevates its athleisure brand identity with 40/40 Creative

SASKI refreshes its brand in 2021 with 40/40 Creative

The customer, SASKI, is an athleisure label founded by fitness mentor Tammy Hembrow. The brand was established and admired but needed its identity to evolve to match its growing and evolving product collections. They engaged the vendor, 40/40 Creative, for a rebranding project to elevate and refine their brand identity.

40/40 Creative developed a comprehensive solution that included a new visual identity and the creation of a brand icon. This icon was designed to represent SASKI's two connected sides: performance and leisure, symbolizing the brand's evolution into a complete athleisure label. The project encompassed strategy, naming, creative direction, and rollout across print, digital, and social channels.

SASKI