Case Study: Platypus drives festive shoppers in-store and online with 40/40 Creative’s Kicksmas campaign

Platypus launches festive campaign in 2021 with 40/40 Creative

The customer Platypus Sneakers faced the challenge of drawing pre-Christmas customers both in-store and online. The vendor 40/40 Creative was engaged to create a fun visual campaign to help achieve this goal.

40/40 Creative developed a witty campaign named "Kicksmas," which focused on educating Christmas shoppers on the art of great gift giving. The solution included a comprehensive visual identity, an animated film, quirky Christmas characters, and a full rollout across print, digital, social media, and in-store visual merchandising. The campaign successfully guided shoppers towards purchasing the ideal gift of sneakers from Platypus.

Platypus