Case Study: MyPayNow builds a trusted payday-access brand with 40/40 Creative

MyPayNow launches a brand identity project with 40/40 Creative in 2020

MyPayNow, an app allowing Australian users early access to their paychecks, needed to build trust and stand out in an industry known for predatory lenders and hidden fees. Their challenge was to create a refreshingly positive and relatable brand that communicated their honest, single-flat-rate offering. They partnered with the branding and design studio 40/40 Creative for a comprehensive brand identity project.

40/40 Creative developed a full visual identity for MyPayNow, which included the creation of a mascot named Slothy to represent the slow wait for payday and provide quick brand recognition. The solution also involved a nationwide advertising campaign and a full rollout of print and digital assets. This new branding successfully positioned MyPayNow as a trustworthy and superior option in its market.

MyPayNow