Case Study: iStrap refreshes its brand identity and online shopping experience with 40/40 Creative

iStrap refreshes brand identity with 40/40 Creative in 2022

The customer, iStrap, an e-commerce business boasting the world's largest range of Apple Watch bands, wanted to build greater brand loyalty. They engaged the vendor, 40/40 Creative, to refresh their brand identity and refine their online presence.

40/40 Creative developed a new brand strategy encouraging customers to 'switch things up' and developed a comprehensive visual identity and rollout. They created a UI/UX system for the website that allowed users to easily filter products by color, material, style, and occasion. To inject personality, each strap color was given a unique name, transforming the shopping experience.

iStrap