Case Study: iBrow Boutique achieves a standout brand identity with 40/40 Creative

iBrow Boutique rebrands in 2020 with 40/40 Creative

The iBrow Boutique, a specialist brow and beauty clinic on the Gold Coast, required a rebrand to create a charismatic identity that would achieve immediate cut-through and provide a coherent presence across its social media, website, and in-salon experience. They engaged the branding and design studio 40/40 Creative to undertake this project, which included strategy, naming, and visual identity development.

40/40 Creative developed a comprehensive new visual identity for the salon, which was then rolled out across print materials like business cards and service menus, as well as digital assets and social strategy. The solution also included creative direction and the implementation of physical signage for the boutique's studio in Mermaid Beach, creating a cohesive and distinctive brand experience for their clients.

iBrow Boutique