Case Study: Bear Boy Espresso builds a warm, standout brand identity with 40/40 Creative

Bear Boy Espresso launches brand identity in 2019 with 40/40 Creative

The customer, Bear Boy Espresso, was a new cafe launching on the northern Gold Coast that required a complete brand identity to establish its warm and friendly presence. They engaged the vendor, 40/40 Creative, to develop a strategy and visual identity that would help launch the brand.

40/40 Creative developed a minimalist visual identity system that took direct inspiration from the cafe's unique name. The solution included a custom hero icon that incorporated both a bear and a boy, accompanied by a variety of logotypes. The vendor also executed a full rollout of the brand across print, digital, and social materials.

Bear Boy Espresso