Case Study: Addi House builds a distinctive boutique financial brand with 40/40 Creative

Addi House builds a bespoke brand identity in 2021 with 40/40 Creative

The customer, Addi House, is a boutique financial planning firm founded by Kearsten James that sought to move beyond the typical industry mold. Their challenge was to develop a unique brand identity that reflected their philosophy on the intersection of wealth and life. They engaged the vendor, 40/40 Creative, for a comprehensive brand identity project.

40/40 Creative delivered a complete solution including strategy, naming, and visual identity, which was rolled out across print and digital platforms. The final work included a distinctive icon logo, a suite of stationery featuring cream, pink, and dark green colors, and a social media strategy. The vendor successfully created a bespoke identity that visually distinguished Addi House in the financial advisory space.

Addi House