Case Study: a national security provider achieves a bold, professional brand identity with 40/40 Creative

a national security provider launches a brand identity in 2021 with 40/40 Creative

The customer, National Security Provider (NSP), is an Australian company offering private security services for people, properties, and facilities. They engaged the vendor, 40/40 Creative, to develop a new brand identity that would effectively communicate their strength, power, and professionalism in the market.

40/40 Creative developed a comprehensive brand identity for NSP, describing it as "badass with a touch of class." The solution included strategy, naming, a visual identity, and rollout across print, digital, and social platforms. The new branding was designed to position NSP as an authoritative and trustworthy organization that commands respect.

National Security Provider