Case Study: William Henry achieves 9x higher conversion with 4-Tell personalization

William Henry Brings Data and Sales Reps Together to Create a Customized Ecommerce Experience

William Henry, an American luxury brand for men’s jewelry and accessories, wanted to create a more authentic, high-touch ecommerce experience for its high-end shoppers. To better meet customer expectations online, the company partnered with 4-Tell and used its personalization tools to combine historical data, real-time behavior, and human assistance.

4-Tell implemented product recommendations and its Your Store Virtual Assistant to build customized landing pages and support personalized 1:1 interactions through sales associates. The results were strong: shoppers engaging with 4-Tell saw 9x higher conversion, a 49% increase in average order value, and 3x more page views.

William Henry

Lawrence McCormick

Vice President of Marketing