Case Study: Sustainable Supply boosts product discovery and conversion with 4-Tell

Sustainable Supply Fuels Product Discovery with Intelligent Personalization

Sustainable Supply, a leading supplier of restroom products, building materials, maintenance and industrial supplies, MRO, and safety products, needed a better way to help customers navigate its massive catalog of over 1,000,000 products. Despite ranking in Internet Retailer’s Top 1,000 for seven years, the company struggled to deliver an efficient online experience that would prevent shoppers from leaving before finding what they needed.

To solve this, Sustainable Supply implemented 4-Tell’s machine-learning product recommendations and Smart CommerceSM Platform to automatically surface relevant products and improve discovery across its 1,000,000+ product detail pages. With 4-Tell, the company increased AOV and conversion, exposed more of its catalog, and gained a flexible solution that was easy to carry across three ecommerce platform changes.

Sustainable Supply

Paul Corrado

Marketing & Brand Manager