Case Study: Homage boosts conversion and AOV with 4-Tell personalization

Sophisticated Personalization Makes the Difference for Homage Customers

Homage, an apparel retailer focused on retro and vintage clothing, wanted to improve ecommerce personalization after becoming frustrated with a “black-box” plug-in that randomly selected products and offered no visibility into performance or manual control. The company needed a more intelligent, transparent solution that could be easily integrated into its ecommerce site.

4-Tell implemented a machine-learning personalization engine that recommended products based on each shopper’s real-time behavior, history, and preferences, with full transparency through Google Analytics and support from the customer success team. The results for shoppers engaging with 4-Tell included a 14% increase in page views, a 14% increase in average order value, and a 1.5x increase in conversion.

Homage

Ben Jones-White

Website Manager