Case Study: Next Adventure boosts conversion and AOV with 4-Tell

Next Adventure Leverages 4-Tell Insights to Drive Merchandising Decisions and Conversion

Next Adventure, a sporting goods retailer focused on new and used gear and apparel for year-round outdoor activities, needed a better way to manage its growing ecommerce operations. Ecommerce Manager David Pelgorsch was spending too much time manually configuring recommendations and reviewing search terms, creating a challenge for the small back-office team. To solve this, Next Adventure turned to 4-Tell’s machine-learning product recommendations and Inline Search.

With 4-Tell’s Smart CommerceSM Platform, Next Adventure was able to automate recommendations and search while gaining customer and product insights to support smarter merchandising decisions. The retailer used these insights to create product bundles and add-on packages, helping drive more value from existing inventory. According to the case study, shoppers engaging with 4-Tell saw 24% higher conversion, 4x more pages viewed, 5x more time on-site, and a 15% increase in AOV.

Next Adventure

David Pelgorsch

Ecommerce Manager