Case Study: Lukie Games achieves 3x conversion with 4-Tell Smart Commerce

Lukie Games Saves Time While Increasing Conversion

Lukie Games, the #1 online merchant for classic video games, needed a better way to scale personalized shopping as its catalog grew from 10,000 to 16,000 products. Manual product recommendations couldn’t keep up with the site’s traffic or the need to track shopper behavior, so the company turned to 4-Tell for an automated ecommerce personalization solution.

4-Tell implemented its Smart Commerce platform to deliver machine-learning-based, real-time product recommendations tailored to each shopper’s behavior and preferences, with Azure Cloud Services providing scalability for growth and peak holiday traffic. The results were strong: shoppers engaging with 4-Tell saw a 15% increase in AOV, 3x more pages per visit, 3x higher conversion, and 3x more time on site.

Lukie Games

Jesse Cover

Owner