Case Study: GiftTree achieves personalized ecommerce growth with 4-Tell

GiftTree Delivers Personalized Gifting Moments through Sales Reps and Ecommerce Site

GiftTree, a leading gifting ecommerce business, wanted to improve personalization for both its sales reps and online shoppers. The team relied on a homegrown legacy database for customer purchase history and a manual in-house recommendation process, but lacked visibility into real-time online behavior and ecommerce activity. They worked with 4-Tell and its Smart Commerce℠ Platform to better understand customer intent and shopping signals.

4-Tell implemented ecommerce personalization across recommendations, search, and email, and added recommendations to paid search landing pages. It also equipped GiftTree’s 24 Gift Advisors with Your Store and Product Boards for omnichannel customer engagement. Results included 5x higher conversion on site search, 3x more product page views, 4x higher conversion rate, 4x higher CTR for product boards, 3x higher conversion for Your Store users, and a 22% lift in conversion for customers who interacted with Product Boards.

GiftTree

Martin McClanan

President & Cheif Executive Officer