Case Study: Ellusionist boosts conversions with personalized recommendations from 4-Tell

Ellusionist Converts Loyal Magic Enthusiasts with Personalized Recommendations

Ellusionist, an ecommerce site for magic enthusiasts, wanted a better way to help its many repeat customers find relevant products beyond the marketing emails it used to drive traffic and sales. Without a recommendation solution in place, shoppers often struggled to discover items matched to their purchase history, preferences, and real-time behavior, leading to weaker conversion, average order value, time on site, and exit-rate performance.

4-Tell implemented its machine-learning product recommendation engine to personalize suggestions for both returning and first-time visitors based on customer behavior, past purchases, and product affinities. With 4-Tell, Ellusionist saw shoppers who engaged with recommendations generate a 17% increase in page views, spend 2x longer shopping, and convert at 2x the previous rate.

Ellusionist

Geraint Clarke

Head of Business Development and Marketing