Case Study: 2Modern Achieves Higher Conversion and Product Discovery with 4-Tell

2Modern Engages New Customers with Immersive Personalization

2Modern, a leading retailer of modern furniture, lighting, and home accessories, partnered with 4-Tell because they needed a better way to help shoppers find relevant products in a large catalog. With no recommendation solution in place, 2Modern struggled especially with first-time visitors, who made up the largest share of traffic and needed immediate product relevance to stay engaged.

4-Tell implemented its Smart Commerce platform, using machine learning and real-time behavior to personalize product recommendations and surface trending items for new visitors. The solution helped shoppers discover more relevant products and improved engagement and sales, with 4-Tell reporting that engaged shoppers spent 4x more time on site, viewed 6x more product pages, and converted at 5x higher rates.

2Modern

Bay Britta

Director of Marketing