Case Study: Tracr achieves a faster, scalable website experience with 3SIX5 Digital

Tracr launches a fast, scalable website with 3SIX5 Digital in 8 weeks

Tracr, a diamond traceability platform developed by De Beers Group, needed a new website to clearly communicate its complex blockchain technology to both technical and non-technical audiences. They engaged the vendor, 3SIX5 Digital, to build a new site on the Webflow platform that would provide a clean brand experience and a flexible CMS for their internal team.

3SIX5 Digital delivered a complete website rebuild designed to engage multiple user types without overwhelm. The solution utilized clear hierarchies, 3D animations, and videos to simplify storytelling, resulting in a site that is both secure and fast. The measurable results included a GTMetrix performance score of 95 and a structure score of 97. The vendor provided Tracr's team with full control over the scalable CMS post-launch.

Tracr