Case Study: Winpak achieves broad trade media coverage for its sustainable Hi-Bar™ launch with 3rd Coast PR

Winpak secures over 500,000 impressions with 3rd Coast PR

Winpak, a global packaging industry leader, faced the challenge of quickly generating awareness for the launch of their innovative Hi-Bar™ Condiment Filling System ahead of a major trade show. They engaged 3rd Coast PR to spread the news about this sustainable packaging solution for the quick service restaurant industry within a tight one-month timeline.

3rd Coast PR executed a targeted media relations campaign, crafting strategic messaging for both restaurant and packaging trade publications. They secured features in all targeted outlets, resulting in over half a million media impressions to a targeted trade audience. This created significant buzz for the product launch and positioned Winpak as a leader in progressive sustainability efforts.

Winpak