Case Study: V&V Supremo boosts brand awareness with 3rd Coast PR's National Quesadilla Day campaign

V&V Supremo earns 406,118,489 impressions with 3rd Coast PR

The vendor 3rd Coast PR helped customer V&V Supremo reintroduce its Chihuahua® Cheese in a competitive dairy market. The challenge was to cut through the noise and revitalize the established product by emphasizing its authenticity, versatility, and deep-rooted heritage.

3rd Coast PR conducted consumer research and created a branded national holiday, National Quesadilla Day, as a central platform. The solution included a food truck tour, influencer and media partnerships for recipe content, and authenticity-driven storytelling. This campaign generated over 406 million media impressions and 353 media placements, achieving 110% of its key performance indicators.

V&V Supremo