Case Study: Sleep Innovations grows Facebook fans 1,300% with 3rd Coast PR

Sleep Innovations grows Facebook likes 1,300% in 6 months with 3rd Coast PR

Sleep Innovations, a sleep products company, engaged the vendor 3rd Coast PR for a social media campaign. Their challenge was to significantly grow their Facebook community, moving beyond simply acquiring followers to gaining truly engaged brand fans in a competitive and often dry industry.

3rd Coast PR implemented a strategic program that included a unique NASCAR promotion to attract new followers with a high-value giveaway. They then maintained engagement with conversational posts and exclusive offers tailored to the audience's interests. As a result, 3rd Coast PR increased the client's Facebook page likes by over 1,300%, from 2,500 to over 34,000, and grew fan engagement by 110% despite the massive audience expansion.

Sleep Innovations