Case Study: Sargento gains national media attention and engages food lovers with 3rd Coast PR

Sargento earns 44.5 million impressions with 3rd Coast PR

The customer, Sargento, faced the challenge of launching a new line of authentic Mexican shredded cheeses that were unfamiliar to consumers. They needed to motivate trial and demonstrate how to use the product in everyday meals. The vendor, 3rd Coast PR, was engaged to handle this product launch.

3rd Coast PR executed a campaign centered around the South Beach Wine & Food Festival, featuring live cooking demonstrations, sampling, and influencer engagement. To extend reach beyond the event, the vendor secured extensive national media coverage. The efforts by 3rd Coast PR generated over 44.5 million media impressions, including a live segment on the TODAY Show and placements on major outlets like NYTimes.com and CNN.com.

Sargento