Case Study: Sabre Safety boosts brand awareness and sales with 3rd Coast PR

Sabre Safety boosts Amazon sales 60% with 3rd Coast PR

The customer Sabre Safety, the leading manufacturer of personal safety tools, sought to elevate the conversation about personal safety and increase product sales among millennial women. They worked with vendor 3rd Coast PR on a B2C PR campaign to grow brand awareness with women aged 18-35 and dispel myths around pepper spray.

3rd Coast PR executed a strategy informed by a survey of 1,000 women, aligning the brand with trusted influencers and celebrity partners like Sophia Bush to spread key messages. The campaign achieved significant media results, including over 1 million editorial and social impressions, a 50% growth in Instagram followers in 24 hours, and a 60% boost in sales on Amazon following a celebrity post.

Sabre Safety