Case Study: Quaker drives 30 million media impressions with 3rd Coast PR

Quaker launches LIFE Chocolate Oat Crunch and drives 30 million media impressions with 3rd Coast PR

Quaker faced the challenge of launching LIFE Chocolate Oat Crunch, a new cereal for adults that included chocolate, an ingredient not traditionally considered a valid or healthy breakfast option. They needed to generate buzz and shift consumer perceptions to motivate adults to try the product. To address this, they partnered with the vendor 3rd Coast PR on a B2C PR campaign.

The solution from 3rd Coast PR involved securing a chocolate expert to validate the concept and executing a 360-degree media plan. This included a national media campaign, a special press event, a Valentine's Day satellite media tour, and targeted product sampling. The campaign generated over 30 million media impressions in four months, with coverage on major outlets like the TODAY Show and CNN, positive reviews in top-tier newspapers, and nearly 200 website and blog features.

Quaker