Case Study: O-Cedar boosts millennial engagement and brand awareness with 3rd Coast PR

O-Cedar drives 235.5 million impressions with 3rd Coast PR

3rd Coast PR executed a public relations campaign for O-Cedar, which sought to connect with millennials to raise awareness for its new ProMist MAX Spray Mop. The challenge was to authentically engage this audience and compete in the floor cleaning category.

The solution involved creating "National Roommate Day," anchored by a dedicated landing page with a shareable roommate agreement and a sweepstakes. 3rd Coast PR leveraged survey insights, an infographic, and influencer partnerships, including spokesperson Hannah Simone. The campaign generated over 235.5 million impressions, a 4.5% average engagement rate on influencer content, over 31,300 page views, and more than 21,500 sweepstakes entries.

O-Cedar