Case Study: Nest boosts consumer engagement and fire service awareness with 3rd Coast PR

Nest boosts engagement 3.5x with 3rd Coast PR

Nest, a smart home technology leader, faced the challenge of raising awareness for its Nest Protect smoke alarm and positioning itself as a technology leader within the influential yet hard-to-reach fire service community. To address this, they partnered with the vendor 3rd Coast PR.

3rd Coast PR created a "Thank You" grant program in partnership with the Leary Firefighters Foundation. The solution engaged consumers to nominate their local fire departments for grants, generating significant buzz. The results were highly successful, yielding over 3,200 consumer nominations and a 300% increase over the goal for bonus "Thank You" stories. The campaign also achieved 3.5x Nest's average social media post engagement for the year.

Nest