Case Study: Lakeshore Learning revitalizes brand awareness and drives sales with 3rd Coast PR

Lakeshore Learning boosts unpaid placements to 233 with 3rd Coast PR

3rd Coast PR partnered with Lakeshore Learning, a family-owned provider of educational materials, to address a key challenge. The company was widely perceived as a store just for teachers, and the goal was to elevate national brand awareness and reposition it as a parent-friendly destination for at-home learning.

The solution implemented by 3rd Coast PR was a multi-faceted strategy centered on media relations and influencer engagement. This included organizing in-person events, securing broadcast segments, and landing national media placements. The results were significant, securing 233 unpaid placements for nearly 200 million impressions. Their ambassador program helped increase sales by 600%, turning a modest budget into major revenue growth for Lakeshore Learning.

Lakeshore Learning