Case Study: Web.com achieves higher conversions and lower CPA with 3Q Digital

Web.com - Customer Case Study

Web.com, a platform offering professional and do-it-yourself website design and building services, wanted to aggressively grow spend and volume for its “Do It Yourself” website builder while still meeting CPA goals in a highly competitive market. 3Q Digital was brought in to help optimize the account and improve performance.

3Q Digital implemented an Alpha-Beta campaign structure, along with negative keyword mining, ongoing landing page testing, technology-supported bidding, and a simplified checkout flow. The result was a 173% increase in spend, a 190% increase in conversions, and a 6% decrease in CPA from Q1 2012 to Q1 2013.

Web.com